I used to think that Christmas was too commercial.  The endless sales, the Hallmark movies, the apparent war on it although the one day now stretches to nearly a month and a half of candy cane induced mania…it was all a bit much.

And then I saw this.  And like Sam Neill’s character in ‘Event Horizon’, I don’t need to see anything else.

Ladies and gentlemen, I give you…

Santa – a marketing perspective