Tag Archives: santa a business perspective

How to Market Santa. Or, the greatest piece of crap I have ever read.

I used to think that Christmas was too commercial.  The endless sales, the Hallmark movies, the apparent war on it although the one day now stretches to nearly a month and a half of candy cane induced mania…it was all a bit much.


And then I saw this.  And like Sam Neill’s character in ‘Event Horizon’, I don’t need to see anything else.


Ladies and gentlemen, I give you…


Santa – a marketing perspective